The Hidden Winners of NIL Reform: How Olympic and Women's Sports Stand to Gain


Reading in e-mail?: View this newsletter in your browser instead. The college sports landscape just experienced its most significant shift in decades. And it’s not the football powerhouses or basketball blue-bloods who may benefit most.While headlines focus on prohibiting “pay-for-play” arrangements, President Trump’s recent NIL executive order contains a provision that’s flying under the radar: mandated protection and expansion of non-revenue sports programs.This could be transformative for...