Helping families and athletes navigate the changing NIL landscape with clarity and confidence—because the game must be played, even when the score is nil.
The Identity Revolution: How NIL Is Turning College Athletes Into Entrepreneur-Influencers
The Identity Revolution: How NIL Is Turning College Athletes Into Entrepreneur-Influencers Reading in e-mail?: View this newsletter in your browser instead. Picture this: A college football player spending less time in the weight room so they can film TikTok videos for a local restaurant. A softball player adding “marketing experience” to their resume because of their Name, Image, and Likeness (NIL) deals. A basketball player who sees themselves not just as a student or athlete, but as an...
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